What is Search Engine Optimization
SEO is the process of improving a website’s visibility in search engine result pages (SERPs), Since SEO is often referred to as “organic” or “natural” results, but that should not be taken to mean that SEO is a no-cost or even a low-cost service. SEO is not magic; it takes a lot of hard work, planning, and most importantly--time to achieve good, long-lasting results.
What SEO Isn’t
SEO should never be viewed in the following light:
SEO is not a get-rich-quick scheme. While there are ways to “buy” SEO success, Google actively fights back through website penalties and outright de listing offending websites.
SEO is not fast. Achieving a high SERP position for the core keywords of your industry takes months--how many depends on your budget, your industry, and your competition, but it always take more than just one or two.
SEO is not a science. There are formulas to follow, but with near-daily updates to Google’s search algorithm, there is no one sure-fire recipe for success.
SEO is not self-sustaining. If you only rely on SEO for leads, you’re missing out--especially in the short-term. The best digital marketing approach is to always rely on a blend of services to generate leads, of which SEO should only be one.
You can build the prettiest, sleekest site in the history of the internet and never rank in top ten SERP positions.
That’s because search engines and visitors are often looking at two very different things when they go to a website and if you only cater to one, you’ll never reach the pinnacle of success including getting started on your websites Optimization in our web design process.
When you submit your site to search engines like Google, It can get a clear picture of what you have to other its index worthy of information. Catering to internet search engines starts with distinct coding markups. Every page on your website has to be tailored to its particular target market by means of customized metadata, hierarchical architecture, and more.
It takes more than just creating a beautiful website in order to rank in the top ten for SERPs. You also need to establish domain authority--that is, make sure that search engines recognize that:
1) you’re trustworthy and
2) you’re a better source of information than your competition.
Building domain authority is often the hardest part, which is why it’s where you see the most people trying to game the system. Search engines don’t like being scammed, which is why website penalties came into being. Spammy links from shady websites might help you in the short-term, but never in the long run. At best, they’re a waste of time and money. At worst, they’ll get you de listed.
That’s why we take offsite optimizations so seriously. To use the industry parlance, we’re 100% white hat, which means we only use the optimization methods that Google supports.
Design & CRO Updates
As your campaign progresses, new opportunities arise from our consistent, targeted research. Sometimes that means we discover better ways of presenting your current content, other times it means we want to add more. Either way, both of those form part of this phase.
I use expertise combined with your site’s analytics to constantly make slight tweaks to the layout of your pages in order to improve your Conversion Rate Optimization (CRO), which in turn gives you more lead and more sales from the same number of visitors--and all without requiring any extra money.